Iwata Explains Possible Reason Why New Super Mario Bros. Wii Is Selling Less In Europe

Although Europe did not have it’s own subsidiary back in the NES days, the console and games were still sold in the region and I am sure there are many people who would disagree with Iwata’s comments below about European’s feel less nostalgic about the early Mario games. After all the European total is not far behind Japan’s according to the chart.

“In Japan and in the United States, video games established its position as a part of pop culture when the original Super Mario Bros. launched back in the days when we were selling Famicom in Japan and Nintendo Entertainment System or NES for short in the U.S. Back then, a lot of people must have enjoyed playing Super Mario Bros. and the fond memories must have remained in their hearts.

On the contrary, in Europe, Nintendo did not have its own subsidiary to market its products, and NES did not spread as widely as in Japan or in the U.S. Because of this background, Europeans may feel less nostalgia for Super Mario than the Japanese or the Americans, which may have caused the comparatively weaker sales of this software so far in Europe.” Satoru Iwata

Thanks Siliconera