Iwata Talks About Next Home Console

In an interview with MCV, Satoru Iwata talks about how Wii 2 will be announced as late as possible to its launch due to competitors stealing their ideas. It’s nothing new!

“I am afraid to say that the history of entertainment is also the history of imitation. A great idea will promptly be copied unless protected through patents. At the same time, it is really important for our business to positively surprise people. Will you be surprised by our completed product if we told you how it is surprising three years in advance? Therefore, we basically disclose information on our products as late as possible. We believe this is the best approach for the entertainment products we are developing. Again, we are planning the next products for Nintendo’s continuous growth, but we cannot tell you what, when and how we will release it here. Thank you for your understanding.”