Pachter: Publishers Are Prematurely Abandoning Wii

Following on from May’s NPD sales results comes Michael Pachter from analysts Wedbush Morgan with his thoughts. Pachter is as confused as we are for the low software attach ratio of Wii and the year on year decline of Wii software despite the increased hardware sales and the analyst believes that publishers are abandoning the system.
“Wii software sales were down 19% year-over-year and DS software sales were down 13%, while PS3 software sales were up 58% and Xbox 360 software sales were up 29%. We think this is remarkable, given growth in the Wii hardware installed base of 44% and growth in the DS installed base of 33% over the last 12 months. In contrast, the PS3 installed base is up 60% and the Xbox 360 installed base is up 32% over the same period. Software sales growth mirrored hardware unit growth for both the PS3 and Xbox 360, but sorely lagged hardware unit growth for the Wii and DS.”
More after the break.
“In our view, this indicates that Nintendo’s customers either are not finding enough software to satisfy their needs, or need less software than the typical Sony or Microsoft customer. …software attach rates for the Wii continue to decline, and publishers appear to be reluctant to support the console as broadly as the other two, notwithstanding its huge lead in installed base. We think that Nintendo will continue to dominate sales on its console, with its first-rate lineup of games, but fear that other publishers have prematurely abandoned the very large Wii audience, and see further year-over-year software sales declines for the Wii for the next several months. These declines will make year-over-year industry sales growth difficult to achieve.”
Thanks Industrygamers
Filed under Corporate, Hardware, Interviews, News, Nintendo DS, Nintendo Wii, Rumours & Speculation, Sales, Sony & Microsoft by on Jul 2nd, 2010.










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