In a recent interview with Forbes, Reggie has been clearing the air about where the company stands in relation to Apple as a competitor, new technology for their hardware such as HD and 3D and plenty of other topics.

Reggie Fils-Aime on Apple and their technology…

“There’s been no data to suggest an encroachment on our business. The iPhone has been out on the marketplace for just a couple of years. In the last two years we’ve set two records on our DS business, last year selling over 11.2 million units. So there’s been no evidence that we’ve lost any business to that competitor.

On the other hand, we recognize that consumers have a limited amount of entertainment time, and anything that takes entertainment time away from the Nintendo DS, DSi and Wii is a competitor. And so from that standpoint, we need to build experiences that are compelling and sticky, and that consumers can get excited about. That’s our challenge.”

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