It seems everyone and their dog has something to say about the 3DS and Nintendo must be really pleased with the impact it had both at E3 and since then.

Up again is Sega’s Western president Mike Hayes who had a chat with C&VG about the 3D handheld.

CVG: Generally, what’s your perspective on 3DS? Had you seen it before E3?

MH: We’re under so many NDAs, I can’t answer that question. Are we going to have titles at and around launch? Absolutely yes, we will do.

I think Nintendo have managed the whole project absolutely brilliantly. They’ve worked brilliantly with third-parties; that was said at their E3 conference.

I think that was a double-sided comment from them actually: ‘Thank you third parties, but you actually didn’t believe in DS and Wii [at launch] did you?’ And we’re like: ‘Point well taken.’

Whereas of course with 3DS it’s one of the best third-party involvements there has been in recent years with Nintendo – that’s fantastic.

CVG: How big a step forward is it for the industry?

MH: I mean, what a great piece of kit. It’s truly innovative. Their engineers are quite phenomenal – first of all with the DS and now this. The interesting thing is for Nintendo is I think they can expand their audience. I think they can move beyond the younger audience. It was encouraging to see games like Saints Row for example from THQ at E3.

I think that’s a great opportunity for Nintendo and for us – particularly Western-orientated publishers. So House of the Dead or Aliens vs. Predator or other core titles like that could see a home on that platform as well, of course, as all the brands that we know will do well – Monkey Ball, Sonic etc.

In terms of technology, It’s Nintendo isn’t it… They work in their huge, successful separate world. That dismissal of 3D glasses was a surprise, but they’ve created something unique. That’s Nintendo.

They’ll create a phenomenally big market that this time around, which will engage third-party; at least engage them more from the outset.

I think what Reggie was saying about the gaming is absolutely right – forget the technology of what they’ve created with 3DS, just enjoy the games.

Read the rest here.