Sega West’s president Mike Hayes is obviously as impressed with Nintendo’s 3DS unveiling as most of the rest of us are, going on to say that the 3DS “is Nintendo’d brilliance”.

“With the quality of the device they’ve got it’s possible they can expand their audience into an older, broader audience. It was interesting to see games like Saint’s Row on the device. If we could bring, let’s say, a House of the Dead or an Aliens title, if the audience for 3DS is much broader it could give us much more scope in that market, and that’s as exciting as well as Mario & Sonic and Monkey Ball games. The 3DS is Nintendo through and through, this is Nintendo’s brilliance. They’re almost in their own technological world, doing their own thing. Whilst 3D TV is quite an amazing technology advancement, and many companies will get into that, Nintendo will now create this huge business with their own unique piece of technology that very few if any, will be able to copy. That’s Nintendo over and over again, it’s fantastic. For us as a third-party it’s a great leg up in terms of the portable business.”

Thanks GI