It is clear for all to see that Aprils NPD sales were very low compared to what we are used to. Sales were not only low for one console but for all of them. Micheal Pachter of Wedbush Morgan cannot fathom any answers as to why this is however with there not being many major releases in April maybe he is right in saying people could be holding off for the big releases coming in May.

Similarly people could have been holding off buying a Wii while waiting for the black console release. Who knows, but it will be interersting to see if Mays sales bounce back.

“The April sales results are baffling to us. The dollar sales level of $399 million is the lowest since May 2007, when this generation was barely underway, and is the weakest April result since 2005, when console software sales totaled only $6 billion for the full year. The sequential decline of 54% is the greatest in the 11 years that we have been tracking monthly data (except for December-January declines), dwarfing the previous record of 42% set in March-April 2002. For the first 13 weeks of 2010, video game software sales averaged just under $162 million; for the four weeks of April, they averaged just under $100 million.

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